A Short Guide to Influence Behavioural Change

This short MARLISCO guide focuses on behavioural change and the role of communication in reducing marine litter. It provides practical guidance on working with stakeholders and designing communication that can influence behaviour rather than simply provide information. The resource draws on stakeholder research and is intended to help organisations understand audiences, identify barriers to change and choose appropriate approaches. It complements technical and policy measures by addressing the human behaviours that contribute to litter generation and leakage. It is particularly relevant to local authorities and community projects seeking practical approaches to improve participation and reduce littering.